Planning intelligence.Before you apply.
Built for SME developers, land buyers, and planning consultants who need approval intelligence before they apply — not after.
Approvl launches in London — where the data infrastructure is deep enough to deliver on every claim from day one.
The Intelligence Gap
An SME developer assessing a new site faces a planning system that is technically public but practically opaque. Historic decisions are scattered across LPA portals, consultant reports are expensive and slow, and the approval patterns that actually drive outcomes are buried in years of case officer precedent. Multiply this across three or four sites a year and the intelligence gap costs tens of thousands in wasted applications, missed opportunities, and consultant fees.
Why Existing Tools Fall Short
Every planning portal gives you a database. None of them give you a graph.
What they tell you
- —Whether a decision was approved or refused
- —The address and application type
- —The date a decision was issued
- —A link to the decision notice PDF
What they cannot
- —Which precedents in this LPA make your scheme more or less likely to succeed
- —Who owns the sites around your target and whether they are active acquirers
- —How the case officer who handled similar schemes has decided in the past
- —What material planning considerations will be raised before you pay for a full application
Approval Rates — London LPAs, All Application Types, 2025
Source: MHCLG planning application statistics, year ending December 2025. London LPA coverage at launch.
What Approvl Reveals
The intelligence that changes the decision before you make it.
Approval Probability Scoring
Precedent-grounded probability scores for your scheme type at your target London LPA, with the comparable decisions behind them.
Beneficial Ownership Resolution
Who actually controls a site, resolved through HMLR CCOD/OCOD and Companies House, surfacing corporate ownership chains without manual research.
Site Constraint Context
Flood risk, conservation designations, heritage listings, Article 4 directions, and all material planning considerations for any London site — surfaced in seconds.
For Planning Consultants
Your network, your judgement, your relationships with case officers — none of that is in our graph. What is in the graph is the precedent data, approval patterns, and constraint context that take hours to compile manually and that your clients increasingly expect you to have at your fingertips. We built this to make your existing expertise faster to deploy and harder to argue with. The intelligence is yours to interpret; we just surface it before the meeting, not after.
Request Early Access
Built on every UK planning application submitted since 2010, connected by the entities behind every decision.